The Williamsburg waterfront was “turnt up” and taken over on Saturday, August 10 at producer/DJ Diplo’s 6th Annual Mad Decent Block Party.
Once free to the public, the 2013 “block party” was forced into a ticketed model to assure dedicated fans of Diplo’s record label, Mad Decent Records, entry to the once-RSVP-only event. This year’s event, held at 50 Kent Avenue, was packed to overflowing from the moment it started at 1 p.m. to its last act at 10 p.m.
What began as a roped-off block party in 2008 has transformed into a 13-citywide summer festival that sold-out here in Brooklyn as early as June.
“I think the most important thing to understand about [Mad Decent Block Party] is the way that it began, and what it represents,” Jasper Goggins, manager of Mad Decent Records told Death and Taxes Magazine earlier this summer. “The intent wasn’t to have this giant blow-out; it was just to have a fun day and hang out with friends and play music.”
The Brooklyn line-up hosted nine electric/dance-hall acts including up-and-coming New Jersey native DJ Sliink, high-energy DJ Dillon Francis, Indie pop power-couple Matt & Kim and Diplo himself, performing alongside friends as Major Lazer before, of course, rolling over the crowd in a life-size Zorb ball.
Major Lazer tweeted before their closing set, “Brooklyn we go hard.”
Mad Decent Block Party sponsors included Puma, Pepsi, iHome, Urban Outfitters and more as all first-year proceeds went to bettering the Williamsburg Waterfront.