At home on Kent Avenue, the new facility – which officially opened on Monday, February 20 but celebrated its grand opening on Monday, February 27 – is the first of its kind for the borough, and comes on the heels of the success of the companies’ various urgent care locations across the city, in Westchester and on Long Island.
“This is really historic for us because this is our 34th opening in the New York market,” said Doron Stern, chief marketing officer for GoHealth. “But it’s also historic because it’s our first opening in Brooklyn, here in Williamsburg, which is a really fitting setting for us.”
When he thinks of Brooklyn, Stern said, he thinks of Williamsburg.
“I think about a sort of tale of two cities, if you will,” he told guests at the center’s grand opening, “because you have these old established communities in Brooklyn that’ve been around for decades – that sort of follow the same traditions and the same culture generation after generation – but then we have these new folks coming in, so there’s this super cool mingling of different dynamics.”
That mingling, he said, is reminiscent of the Northwell Health-GoHealth Urgent Care brand.
“This is not the same urgent care that’s been around for so long,” he said, stressing that, in keeping with the changing times, patients can check in to the facility online or on their smart phones. “We wanted to make it fresh, we wanted to make it inviting and we wanted to make it new.”
Vice President of Northwell Ventures Operations at Northwell Health Adam Boll agreed.
“We’re so excited about the endless possibilities here in Brooklyn,” said Boll, noting that, thanks to joint venture partnerships like that of Northwell and GoHealth, facilities like this can exist, and run smoothly. “We appreciate the warm welcome into the community.”
The center, he explained, utilizes an open design “centered around the patient,” which focuses heavily on comfort and care, as well as efficiency and technological advancement.
“[The center] flows very easily. You can see from the front to the back with no obstructions,” Boll pointed out, adding that the center utilizes electronically charged glass that the staff can either choose to make opaque to allow privacy, or keep clear and open to allow air-flow and visibility. In addition, he said, the systems in the rooms – which are all multi-purpose – have direct connections to Northwell’s emergency network, allowing its clinicians to send information directly to Northwell specialists.
“We’re really looking at top-of-the-line care, locally,” he said, “and that’s not something that’s easy to do, but thanks to our partnership with GoHealth, we’ve been able to make that happen.”
“We could not be more excited to be in this community,” added New York Market President for GoHealth Sarah Arora. “I love this location because it brings together this very integrated cross-section of demographics, ages and ethnicities and, in that way, it forces us to elevate our game, and to understand the community in a more specific way and really to cater to every patient as an individual.”
With residents of North Brooklyn often traveling to other boroughs like Queens and Manhattan for healthcare, this opening, Arora noted, was a long time coming.
“You should be able to get really high quality care in Williamsburg,” she said.
Also on hand for the grand opening were Northwell/GoHealth Medical Director Dr. Robert Korn, Chair of the Department of Emergency Medicine at Maimonides Medical Center John Marshall, MD, Assemblymember Joe Lentol, and members of the North Brooklyn Chamber of Commerce, among others.
“GoHealth is built from the ground up to take care of exactly the kind of patients who walk in the door in a facility that makes them recognize that by the way it’s built,” noted Korn, applauding the center’s opening in the borough of Brooklyn.
“ERs and urgent cares make natural partners,” added Marshall, who lives, works and raises a family in the borough. “It’s places like this that really bring the care home to people where they are, and that’s important.”
The new facility is open 365 days a year, and is located at 145 Kent Avenue. Its hours are 8 a.m. to 8 p.m. every Monday through Friday and 9 a.m. to 5 p.m. Saturdays and Sundays. For more information, or to schedule an appointment, visit www.gohealthuc.com/northwell.