Hair today – Salon beach party draws style-conscious crowd

For Charles Elias, the past 21 years on Third Avenue have been all about his customers, their education as well as the continuing growth of his business, and of course, hair.

On July 18, Elias and his team hosted a summer hair tips and tricks beach party at his salon, which he owns with his cousin David Alhage at 78th Street and Third Avenue.

“Tonight is all about the clients, we really wanted to give back,” said Elias.

For anyone and everyone who wanted to join in the fun, the chance to meet with hair stylists for a free 10-minute consultation was theirs.

Ebola Jung heard about the event through friend Debbie Batanjany who has been coming to the salon for the past four years.

“I learned a lot of tips actually, I have a curling iron at home that I have to take out; it’s been stored for a few years now. But new tips and tricks, I have to try it out,” said Jung.

Stylists explained how to hold and position a blow dryer properly, how to use a certain brush, as well as how one should use a curling iron.

“I encourage customers to ask questions. I am always willing to show them. They need to know product knowledge, I’m all for teaching and education,” says stylist Nicole Roman.

Starting off on Third Avenue, Elias was part owner of the popular Cavale Tonuzi Salon which was located at 82nd Street.

Elias’ salon uses Bumble and Bumble hair products exclusively. He hires assistants, grooms them to become stylists, which they accomplish after completing a two-year program. Twice a month, there is ‘in house’ education and after a year staffers are sent for outside education through Bumble.

“We need to continue to educate ourselves, learn fresh looks and what is in season, which is important to us so we have to bring it back and teach our young talent,” said Elias.

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