With the help of Santa Claus and Frosty the Snowman, Park Slope’s Fifth Avenue Business Improvement District (BID) kicked off Small Business Saturday with a holiday festival and tree-lighting ceremony on November 29.
This holiday season, Fifth Avenue—with its mix of 500-plus independent shops, bars and restaurants—was selected by American Express to represent Small Business Saturday, a celebration founded in 2010 that takes place every year on the Saturday after Thanksgiving for one selected community and encourages people to shop at the small businesses throughout their neighborhood.
According to Executive Director of the Fifth Avenue Park Slope BID, Mark Caserta, there were an estimated seven to eight-hundred people at the event.
“Park Slope is a really kid-centric and family-centric neighborhood,” said Caserta. “It was really geared toward family.”
The official “kick-off” to the holiday season for Park Slope, as Caserta called it, featured free hot chocolate, holiday sweets, live music and games along with the 20-foot tree that was officially lit by Assemblymember-elect Jo Anne Simon.
“There were a lot of smiling faces, visiting with Santa and Frosty the Snowman,” added Caserta. “And that’s what we like to see.”