Since the resurgence of minor league baseball in the mid-1990s, the staging of special events and promotions has become a part of the game to entice families and the occasional fan to come out to the ballpark.
Last season, the Cyclone staff hit a home run with a Seinfeld theme night that featured the sitcom’s infamous “Soup Nazi” along with contests that tested fans’ knowledge of the long-running show.
Displaying the two Golden Bobbleheads for best theme and best event for the 2014 Seinfeld Night, Cyclone Director of Communications Billy Harner stated, “These awards are a big honor for us since we beat out all the other minor league teams across the country. This is the equivalent of winning an Oscar.”
For Harner and the rest of the Cyclone front office staff, the baseball off-season is spent planning and setting up a promotion and event schedule that will reward regular season fans and attract new ones to MCU Park.
Based on their success last season, the staff has found pop culture-themed nights to be very successful – such as a ‘90s night and a Nickelodeon event. Continuing with that popular theme, the Cyclones will host “Way Back Wednesdays” to capitalize on that successful trend.
Looking to tap the younger adult population that has moved into Brooklyn recently and New York City’s Millennial population, the Cyclone staff is looking to top last season’s Seinfeld Night with a “Saved by the Bell”-themed sitcom night for this upcoming season that is scheduled for June 24. Along with on-field events for fans, Cyclone players will wear “Bayside High” designed themed jerseys that will be auctioned off after the game.
So far, the upcoming event has even gained the attention of former “Bell” cast member, Mark-Paul Gosselaar, who played the handsome and always-scheming “Zack.”
In fact, Gosselaar has actually shown interest in obtaining one of the event’s jerseys, and at this point, don’t doubt that the Cyclone staff may even pull off a scheme of its own in an attempt to get “Zack” to come to MCU Park just to collect his jersey.