New App Launched By Brooklyn Book Festival And AT&T

The Brooklyn Book Festival and AT&T announced today the launch of a free iPhone and Android-compatible “app” that will provide Festival-goers and book lovers with everything from author biographies and their social media links to schedules, lineups, maps, directions and other information for the week-long Brooklyn Book Festival. Users will also be able to use the app to vote for their AT&T Fan Fave, in which the winning authors will receive a cash prize to donate to their favorite charity.

Beginning today, Apple product users will be able to search for “Brooklyn Book Festival” in the App Store and download the app for their smartphones and tablets; Android customers can download from Google Play. Screenshots of the app are attached to this email (photo credit is Brooklyn Book Festival).

“Through this collaboration, AT&T is excited to help take the Brooklyn Book Festival to the next level and expand it to an even wider audience,” said Marissa Shorenstein, president of AT&T New York. “Brooklyn has become the hub of technology for the city and Brooklyn is also the hub of the literary community.”

“We are thrilled that, through the generous support of AT&T, the Brooklyn Book Festival is able to provide is able to provide advance info about the festival and updates to the 40,000 visitors we’re expecting this year with instant access to everything the Festival has to offer—with the push of a button and a swipe of the screen,” said Brooklyn Borough President Marty Markowitz.

On Sunday, September 23, a record 280+ top national and international authors and participants will join bibliophiles, booksellers and literary organizations on 14 stages at Brooklyn Borough Hall (209 Joralemon Street) and Plaza, Columbus Park, St. Francis College, Brooklyn Heights Public Library, Brooklyn Law School, the Brooklyn Historical Society and St. Ann & The Holy Trinity Church. A week of more than 50 “Bookend events” begins on Monday, September 17.

Visit www.brooklynbookfestival.org for the latest information on the Brooklyn Book Festival.

The 2012 Brooklyn Book Festival is presented by Brooklyn Tourism and the Brooklyn Literary Council, initiatives of Brooklyn Borough President Marty Markowitz, and is proudly supported by AT&T. Additional partners include the NYC Department of Parks & Recreation and St. Francis College. Target is the official sponsor of the Children’s Area. Sponsors include: Astoria Federal Savings, Boar’s Head Brand, Citi, Con Edison, Downtown Brooklyn Partnership, East River Ferry and National Grid. The Festival is also supported with grants from the Brooklyn Community Foundation, The New York City Department of Cultural Affairs, NYC & Company Foundation, and the New York State Council on the Arts. The New York Marriott at the Brooklyn Bridge is the official hotel. Media partners include ABC, Time Out New York, The New York Times and WNYC.

Cultural and programming partners are BAM, Brooklyn Historical Society, Brooklyn Public Library, Cave Canem, The Center for Fiction, London Review of Books, The Nation, the National Book Foundation, The New York Review of Books, PEN American Center, and the Poetry Society of America.