Brooklyn Museum expands new live-chat app, ASK

The Brooklyn Museum has launched an Android version of its ASK Brooklyn Museum app – now free for download on both Androids and iPhones – in hopes of setting a new standard in museum visitor engagement.

The app, which allows users to interact in real time with museum experts, encourages dialogue between visitors and the museum’s audience engagement staff – a dedicated team of experienced art historians, researchers and educators.

The app is funded by Bloomberg Philanthropies through its Bloomberg Connects program, a global initiative that helps cultural institutions innovate and engage audience through digital platforms.

“We have the opportunity to really learn what works of art interest our visitors, what kinds of questions they are asking, and the observations they are making in a more comprehensive way than ever before,” said Anne Pasternak, the museum’s Shelby White and Leon Levy director. “The data collected has helped inform some of the decisions our curators have made in our newly installed galleries and will assist in the way we present work in the future.”

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