Industry City has officially added another famous shop to its growing roster.
After a soft opening that started a month ago, ABC Carpet & Home held its official grand opening celebration at the store’s new digs, 3902 Second Avenue, on Tuesday, October 3.
Along with opportunities to view and shop the diverse collection of furniture, carpet and other products, attendees were treated to drinks, snacks, music and a raffle.
CEO and Creative Director of ABC Paulette Cole was excited to celebrate the new location. “My favorite view is when you look out the window and see the windmill (in Sunset Park) and the Empire State Building,” she said. “It feels to me like Sunset Park represents the world we want to try to create and to unite New York.”
The family-owned business has deep roots in the borough, she said. “It’s a coming home to Brooklyn,” Cole told this paper. “Everyone in my family was born in Brooklyn and I feel like this is an opportunity to creatively unite New York and also elevate in terms of conscious sourcing and beauty, wellness, wisdom and love. We’re here to allow people to use ABC as a tool for their art and individuality.”
Michael Phillips, president of Jamestown, a partner of Industry City, also expressed his excitement about the addition to the 16-building, six-million-square-foot manufacturing and innovation complex.
“It’s the culmination of a dream for me,” he said. “Paulette and I grew up together in the home furnishings business and she’s been one of the great inspirations to me in my career so to have her come to Industry City is the biggest thing I can think of and I think the collaboration in this community and the mission-based company ethos they bring is really compatible with what we’re about.
If the first month has been any indication, the space will be a major success. “I think they’ll embrace it very well,” Phillips said of local residents. “There’s a store but there’s also 50,000 feet of warehouse so it’s incredible jobs for Sunset Park and ABC is focusing on local products, which is terrific.”
This paper reported back in March that the famous furniture, carpet and home décor shop would be moving in.
“For a long time, ABC customers have been asking for an outpost in Brooklyn so we are really excited to meet our customers where they live,” said Head of Communications and Marketing Charles Ressler. “To bring our New York materials to a Brooklyn audience was important. Our price points run from really accessible to the most design-forward price points you can find. And through the center of the store there is also a treasure hunt so all of this is like a deep sale, one-of-a-kind finds from all around the world, very much a couldn’t-find-it-anywhere-else-but-here kind of vibe.”
The reception so far has been solid. “The traffic through the store has been amazing,” he added. “The feedback on how we curated it has been wonderful as well. I would say a word that gets thrown around by many brands in 2017 is curate. But ABC has been always a true curator. We support indigenous communities around the world.”